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eMarketing

We design eMarketing systems—of which website design is but one component.  Unless your requirement is for a static website providing an online brochure, websites should be considered as one part of a broader eMarketing system. Websites should be designed with marketing objectives in mind and optimised for your targeted customers. 

After all, no-one would ask carpenters to design their house—they would engage an architect to design it ahead of the carpenters building it! Similarly, a programmer is not necessarily the best architect of a marketing system!

There are several marketing design issues to consider—quite apart from search engine optimisation (SEO)—when next designing or updating your website.  These include:

► copy (i.e., the content) which is targeted to your ideal customer profile and maximises the use of their most frequently used keywords

►content structure and internal page links that are optimised for organic search result ranking

►e-commerce solutions to drive customer sales

► integration of the site to your customer relationship management (CRM) system

► a hosting framework based on a content management system (CMS) such as Joomla. (This allows easy and frequent “back office” content updates.)

► targeted meta tag titles and descriptions (used in search engine results pages)

► test and long-term Adwords campaigns with corresponding site landing pages and content

► an Adwords bidding strategy

► analytics to monitor general user traffic patterns and Adwords traffic

► appropriate and customer-targeted meta tag title and descriptions

► XML and HTTP sitemap navigation

► in-page search tool

► analysis with search engine friendliness tools

► local business marketing by adding site to Google's Local Business Centre

► social marketing, if applicable to the business, with social sites such as Twitter, LinkedIn and Facebook

► submitting the site URL to the main search engines

Investment—eMarketing systems

An eMarketing system can be designed from $4,500 (ex GST), which includes the above components and copy generation based on 16 hours of copywriter time, but excludes an eCommerce solution (i.e., a checkout facility) or management of Adwords campaigns.

Investment—website analysis

If you already have a website but aren’t sure whether it’s proving its worth, our website analysis will examine every aspect of your website from a marketing and sales perspective and make recommendations for improvements.

A detailed website analysis can be provided for $1500 (ex GST). This includes the generation of a complete report and follow-up recommendations.

This will assist with:

► Optimising design and content to specific marketing goals and objectives

► Functionality for e-Commerce and shopping-cart capabilities

► Integration with CRM and business systems

► Search engine compatibility and search engine optimisation (SEO)