Business, marketing and action plans

If you are just starting out, this is one of the most important activities you will do. If you are well down the track with campaigns in place, don’t become complacent; a business marketing plan is only effective when it is up to date and relevant.

Our business and marketing action plan is our most popular product for new and existing companies. It will:

► Define the objectives and priorities of your business

► Clearly identify your product and service mix

► Determine your market position and competition

► Generate a unique selling proposition (USP)

► Identify the ideal customer profile and how to locate such customers

► Generate and convert leads

► Plan optimal marketing strategies and tactics

► Identify in-house resources such as staff and training requirements

► Determine the optimal marketing budget

► Estimate the marketing return on investment (ROI)

Do you have a marketing plan for your business? Is it useful? 

Here is the truth… most marketing plans are a total waste of time, money and effort!  Many SME business owners labour over their marketing plan for months creating a 60 page document following a marketing consultant's template only to file it under the desk when its finished.  They never look at it again.

Our marketing plans are different. They're relevant.  They're practical. They're commercially oriented.

Why do we provide this template for free? Because it's a useful guide to the kinds of insights, observations and strategies we use to create our plans—things that simply can't be templated!