An outsourced marketing arrangement is where an external company takes care of all facets of your marketing including the research, planning, implementation, management and evaluation of marketing activities. It is common for companies to outsource small amounts of their marketing work, for example advertising, but more and more companies are seeing the benefits of having a team of experts available to manage their changing needs.

 

The benefits to business include cost savings and improved quality. By outsourcing you have access to experts in various marketing fields, rather than the relatively more-limited skills of in-house staff. Because companies can no longer rely on mass marketing to reach prospective customers, communication tasks have become much more complicated, and therefore more dependent on reliable expert analysis in a variety of fields.

 

Not at all.  On the contrary, we believe that outsourced marketing is the best choice for small to medium-sized companies to access high-level marketing skills but for a price their budget can afford. Experienced marketing managers can be an expensive commodity, and lesser-experienced marketing staff and graduates are unlikely to have all of the relevant experience you need to keep your company moving. By outsourcing your marketing, you get a wealth of knowledge that starts working for you immediately.

An outsourced marketing service isn’t the same as having a full-time employee. We don’t work in your office on an ongoing basis – we manage your marketing processes using a team of professionals to implement and manage your marketing activities. If you use an outside company to occasionally assist (e.g., to design a website), you’re not really outsourcing your marketing; you are outsourcing the design of your website. Outsourced marketing is an integrated approach encompassing management of all aspects of price, product, placement and promotion, and real results will be achieved when all elements are addressed.

 

Not usually, because you don’t have the ongoing cost of regular in-house staff. We don’t use your office space, computers, or phones, and you don’t pay us holiday pay, sick leave or superannuation. We work to time frames with set budgets, so you are assured jobs will be completed on time as agreed in the contract. Additionally, each component of your work will be completed by the most appropriately skilled and experienced person on our team, so you don’t have to spend additional money or time in up-skilling an in-house employee.

 

Many small to medium sized companies simply can’t afford the skills of an experienced marketing manager, and your needs may not even warrant one. By outsourcing your marketing management you are effectively hiring a team of marketing professionals for a fraction of the cost of just one manager; and when it comes to marketing, many heads are definitely better than one! We can manage a little or a lot and you only pay for what you use.

 

Yes; we can provide the manpower of a fully-serviced marketing department but from outside your company. We will work with you to develop your entire marketing plan from A to Z, we will implement it, measure it and report on it, and our team will complete various components according their skill sets.

 

The cost will vary depending on your requirements, so our approach is to work to a budget that your company can comfortably afford but which achieves desired goals. If you are just starting out, there may be a few additional expenses to get the ball rolling, but as it gains momentum it will return profits well beyond your investment. A true benefit to outsourced marketing is that you only pay us as you need us; the cost for in-house marketing staff is alleviated and what you would have paid for that salary is then free to be spent in effective marketing activities.

 

Not usually. If you engage us on an ongoing basis, chances are you will meet several of our team members and even some of our partners over time. The beauty of outsourcing your marketing is that we will match the best person to the task.

However, as a client of Plenty Systems your account will be handled at a senior level by one of the company directors who oversee all accounts to ensure continuity of service, satisfaction, and adherence to timeframes and budgets.

Of course; we are happy to work with your current in-house marketing team, and in fact it often helps to have at least one dedicated person working from inside the company as your marketing plans and tactics are implemented. We believe we can actually add value to your in-house person; by working with us they will be exposed to a broad range of marketing practices which they can put to use in their everyday roles.