We design eMarketing systems—of which website design is but one component. Unless your requirement is for a static website providing an online brochure, webwsites should be considered as one part of a broader eMarketing system. Websites should be designed with marketing objectives in mind and optimised for your targeted customers.
After all, no-one would ask carpenters to design their house—they would engage an architect to design it ahead of the carpenters building it! Similarly, a programmer is not necessarily the best architect of a marketing system!
There are several marketing design issues to consider—quite apart from search engine optimisation (SEO)—when next designing or updating your website. These include:
► copy (i.e., the content) which is targeted to your ideal customer profile and maximises the use of their most frequently used keywords
►content structure and internal page links that are optimised for organic search result ranking
►e-commerce solutions to drive customer sales
► integration of the site to your customer relationship management (CRM) system
► a hosting framework based on a content management system (CMS) such as Joomla. (This allows easy and frequent “back office” content updates.)
► targeted meta tag titles and descriptions (used in search engine results pages)
► test and long-term Adwords campaigns with corresponding site landing pages and content
► an Adwords bidding strategy
► analytics to monitor general user traffic patterns and Adwords traffic
► appropriate and customer-targeted meta tag title and descriptions
► XML and HTTP sitemap navigation
► in-page search tool
► analysis with search engine friendliness tools
► local business marketing by adding site to Google's Local Business Centre
► social marketing, if applicable to the business, with social sites such as Twitter, LinkedIn and Facebook
► submitting the site URL to the main search engines
► e-advertising by submitting links to your blog, articles or other media to a virtual publishing site such as Technorati
Investment—eMarketing systems
An eMarketing system can be designed from $4,500 (ex GST), which includes the above components and copy generation based on 16 hours of copywriter time, but excludes an eCommerce solution (i.e., a checkout facility) or management of Adwords campaigns.
Investment—website analysis
If you already have a website but aren’t sure whether it’s proving its worth, our website analysis will examine every aspect of your website from a marketing and sales perspective and make recommendations for improvements.
A detailed website analysis can be provided for $1500 (ex GST). This includes the generation of a complete report and follow-up recommendations.
We can assist with:
► Optimising design and content to specific marketing goals and objectives
► Functionality for e-Commerce and shopping-cart capabilities
► Integration with CRM and business systems
► Search engine compatibility and search engine optimisation (SEO)
Complete our enquiry form now to book your website requirements.
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