"Business development and Marketing"; ?>

Change is the only constant – it may be an old proverb but it is as true today as it has ever been and it is extremely relevant when applied to the world of business. Embracing change is vital to your business’ ongoing success; failure to embrace change or to even fight it will only have you facing disaster. Dynamic businesses will embrace the challenge, will prepare to address the risks that change bring and be brave enough to adjust everything in their business model to survive and continue to succeed.

A sales promotion can provide a fantastic boost to your sales, increase cash flow, encourage brand loyalty and much more. However, running a successful sales promotion first requires making a number of strategic and tactical marketing decisions. Therefore, we have developed a detailed, but by no means complete, list of strategic considerations and tactical suggestions to help you along the way.

Below are some of the strategic decisions you need to consider before you start your sales promotion:

Do you want more leads and enquiries? Not sure where to start? Then this month’s top ten should help you with a few new ideas. As with all promotional activities there is a measure of trial and error involved in finding the right lead generation activities  for you – but as long as you track your return on investment (ROI) you can find the right activities for your business.

A Customer Relationship Management (CRM) system (essentially a database of customer information that can be manipulated for many purposes) can be a very powerful tool in businesses of any size, but many businesses still don’t have a CRM or are not using their current system to its full capacity. When you consider purchasing a CRM, or when you look at what your current CRM is doing for you, there are a number of factors to review to ensure your CRM is one of the hardest working components of your business.