Why do so many of today's marketing messages contain meaningless jargon? These are the expressions that have been so overused and abused that they no longer have any meaning and add nothing of value to the message! In fact, the opposite is often true—the readers' eyes will glass over and the message will be lost.
The following list is my compilation of the most annoying marketing words and expressions. Avoid them at all costs!
Best of breed
Best of class
Best practice
Bleeding edge
Class-leading
Cutting edge
Drilling down
End-to-end
Flexible
Ground-breaking
Hero
Industry leader
Industry standard
Innovative
Interoperable
Leader
Leading edge
Leveraging
Market leading
Mission critical
Next generation
Out/outside of the box
Over-arching
Proactive
Revolutionary
Robust
Scalable
Seamless
Solution
Strategic
Synergy
Touch base
Turnkey
Unique
Unparalleled
User friendly
Value added
Well positioned
World class
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